Volvo Cars for Alex’s Lemonade Stand

While bravely battling her own cancer, Alex and her family continued to hold yearly lemonade stands in her front yard to benefit childhood cancer research. News spread of the remarkable sick child dedicated to helping other sick children. People from all over the world, moved by her story, held their own lemonade stands and donated the proceeds to Alex and her cause.

In August of 2004, Alex passed away at the age of 8, knowing that, with the help of others, she had raised more than $1 million to help find a cure for the disease that took her life. Alex's family - including brothers Patrick, Eddie, and Joey - and supporters around the world are committed to continuing her inspiring legacy through Alex's Lemonade Stand Foundation, which is the largest independent childhood cancer charity in the United States.

ALSF first caught the attention of Volvo Cars when Alexandra "Alex" Scott received an inaugural Volvo for Life award nomination. The award program honors hometown heroes doing extraordinary things in their communities. At nomination time, Alex had raised $45,000 for pediatric cancer-related research. Alex's determination and unwavering support for pediatric cancer research earned her a Volvo for Life Award at the 2003 ceremony in New York City.

In 2004, Alex set a remarkable goal: call upon the nation to raise $1 million to fight pediatric cancer before the year's end. Sadly, Alex passed away August 1 at the age of 8, having raised over $700,000, but before she died, Volvo Cars made Alex a promise to help her raise the million dollars. To keep the company's promise, it worked with its Volvo Cars retailer network to put their sales skills to the test - to sell lemonade for Alex. Their efforts were successful, resulting in hundreds of thousands raised to keep their promise.